Advances in mobility technology have rewritten the landscape of how people travel, but the next phase of disruption will be fuelled by fresh thinking if we are to make the shift to the world we all envisage. With this in mind, we look to the world of fail fast and fail forwards for inspiration.
Lean into Consumer Behaviour
More and more, people are leveraging several modes of transportation to complete a journey and are less likely to rely on their own vehicle. In the U.S., the percentage of young people with a driver’s licence dropped by 5 per cent from 2000 to 2013 and the number of people taking advantage of car sharing in North America and Germany increased by more than 30 per cent annually from 2010 to 2015.
Prepare for Uncertainty
Automotive players must anticipate market trends and be increasingly agile. The willingness to explore new mobility business models like mobility as a service (“MaaS”) and take risks when it comes to economic viability is critical.
According to McKinsey, “Consumer mobility behaviour is changing, leading to up to one out of ten cars sold in 2030 potentially being a shared vehicle and the subsequent rise of a market for fit-for-purpose mobility solutions.”
Use Data Synergistically
Leveraging AI and analytics is going to be critical in order to identify and scale innovative business models.
According to the Regional Transportation Commission of Southern Nevada, “There are inputs and outputs coming from a variety of systems: data from telematics on fleets; data within our traffic signals and cameras; and IoT devices like those found on orange cones.” Accessing and understanding the information at our fingertips will be the difference maker.
This list is by no means exhaustive, but organisations in the space of micro-mobility and MaaS will need to continue to think from the perspective of the consumer and their wants and needs with a “why not” mindset … something Silicon Valley has exemplified over recent years.